In App Events

I designed In-App Events to promote featured articles and seasonal content. Unlike other projects, I was not provided with full creative assets, so I took responsibility for shaping the visual identity of the IAEs with open briefs. My role involved creating visuals that felt consistent with the newspaper’s established brand while also aligning closely with the themes of each article.

This balance of brand expression and editorial relevance ensured the events were both visually engaging and directly tied to the content being promoted. We achieved higher visibility and a combined uplift of 9.23% in conversion.

ROLE
↳ Visual Identity Design
↳ Creative Optimisation
↳ Conversion Uplift
↳ Illustration & Photo Editing