Paid Campaign Assets

Figma

Adobe Photoshop

I began designing Monzo’s first Custom Product Pages in 2022, creating a scalable approach that could flex across multiple products while staying consistent with the brand. During this phase, I delivered over 10 CPPs covering Savings, Business Banking, Travel, Flex, Student Account and more, each tailored to different audience segments. My focus was on building a clear visual system that balanced performance and storytelling, setting a foundation Monzo could continue to grow and refine over time. Alongside design delivery, I worked with the Monzo team to build a roadmap for CPPs and provided training sessions on best practices, ensuring the internal team could confidently use and evolve this campaign type. This initiative proved successful, becoming one of the core campaign types in Monzo’s marketing strategy and driving increased visibility and downloads.

ROLE
↳ Paid Campaign Strategy
↳ Custom Product Pages
↳ System Design
↳ Performance-Driven Design

  • A collection of different campaign assets

  • Savings Account Themed

  • Student Account Themed

  • Flex (Credit Card) Themed

  • Banking Themed

  • Business Account Themed

  • "Investments" Themed

Rebranding

Figma

Adobe Photoshop

Following Monzo’s brand refresh in 2024, I reworked existing Custom Product Pages and created new ones to reflect the updated identity. This project focused on evolving the visual system for Custom Product Pages I had built previously, aligning it with the refreshed colour palette, typography, and brand expression. Working closely with the Monzo team, I developed multiple design options for different products and refined the strongest direction. These rebranded assets helped ensure consistency across markets while continuing to drive performance and visibility in the app stores.

ROLE
↳ Rebrand Alignment
↳ Custom Product Pages
↳ Brand Evolution
↳ Visual Identity & Consistency

  • A collection of rebranded different campaign assets

  • Flex (Credit Card) Themed

  • "Banking" Themed

  • "Running Split" Themed

  • Travel Themed

  • Savings Account Themed

Motion Design

I created a promotional video that was used in a “Banking” themed Apple Search Ads campaign. I started by preparing the storyboard to outline the narrative and flow, then designed and animated the final video. Handling both the creative approach and motion execution allowed me to deliver a piece that felt consistent with Monzo’s brand while being tailored for performance in a paid environment.

ROLE
↳ Storyboarding
↳ Motion Graphics
↳ Brand Storytelling
↳ Campaign Asset Design

Adobe Photoshop

Adobe Illustrator

Adobe After Effects

In App Events

Figma

Adobe Photoshop

I design static In-App Events that highlight new product features. Briefs usually come to me in written form, along with access to the “Book of Monzo” (design system guidelines), UI elements and photography, which I use to create several design options. From there, I refine the most suitable direction and set up the final event. When I first began working with Monzo, they did not actively use In-App Events, so I have also been involved in building the strategy together with the Monzo team, suggesting opportunities and approaches that have since become part of their marketing activity.

ROLE
↳ Art Direction
↳ Performance-Driven Design
↳ Illustration & Photo Editing/Retouching
↳ Typograhy